Transat A.T. Inc. and its business units raised a total of $69, 492 during the fundraising campaign organized in aid of victims of the Asian tsunamis. The campaign took place in January. Transat donated $25, 000 and matched every dollar pledged by its employees. The total amount amassed will be donated to the Canadian Red Cross.
Transat A.T. Inc., with its head office in Montreal, is an integrated company specializing in the organization, marketing, and distribution of holiday travel. The core of its business consists of tour operators in Canada and France. Transat is also involved in air transportation, value-added services at travel destinations, as well as in distribution through travel agency networks. Transat is listed on the Toronto Stock Exchange (TSX:TRZ).