Lina De Cesare, President of Transat Tours Canada, is pleased to announce the appointment of Robert Attala to the newly created position of Senior Vice-President, Sales and Marketing, Transat Tours Canada. Mr. Attala will assume his new functions on May 24.

“I am pleased to welcome Mr. Attala to the Transat Tours Canada team, where he will be responsible for developing and implementing marketing strategies for Transat Holidays and Nolitour/World of Vacations, as well as for overseeing Air Transat’s commercial operations,” Ms. De Cesare said.

Mr. Attala brings Transat Tours Canada extensive sales and marketing experience in industries as varied as media and communications, financial services and retail sales. From 1995 to 2004, he served respectively as President and Publisher of the National Post, Vice-President, Sales and Marketing, for The Gazette, and Vice-President, Sales and Marketing, for Cogeco. Prior to 1995, he was Vice-President, Sales and Marketing, for Royal Trust.

Transat Tours Canada, created in 2003, is an umbrella company that groups the activities of tour operators Vacances Transat Holidays and Nolitour/World of Vacations as well as the commercial operations of carrier Air Transat.

Transat Tours Canada is a business unit of Transat A.T., an integrated company specializing in the organization, marketing, and distribution of holiday travel. The core of its business consists of tour operators in Canada and France. Transat, with head offices in Montreal, is also involved in air transportation, value-added services at travel destinations, as well as in distribution through travel agency networks. Transat is listed on the Toronto Stock Exchange (TSX:TRZ.B; TRZ.RV.A)