Michael DiLollo, President of Transat Tours Canada (TTC), is pleased to announce the appointment of Annick Guérard as Vice-President, Marketing and Web Commercialization. In her new role, she will be responsible for the Air Transat, Nolitours and Transat Holidays brands and marketing programs, and for the commercialization of their products, including on the Web. She will assume her new duties on August 16, 2010.

Since 2007, Ms. Guérard has led the operations of the Transat business unit Jonview Canada, Canada’s largest incoming tour operator, as its Vice-President and General Manager. Following her arrival at Transat in 2002, Ms. Guérard held senior management positions in two of the company’s biggest business units, including as Senior Director, Customer Service, Air Transat and, starting in 2006, Director of Brands, then Interim Vice-President, Marketing, TTC. She began her career as a director of international projects in the transportation industry, later joining the Deloitte Consulting group as Senior Advisor, Organizational Management.

“During the past eight years at Transat, Annick Guérard has shown leadership qualities that have been noticed within the organization.” Said Mr. DiLollo. “An excellent, action-oriented manager recognized for her talents as a communicator and her energy, she has a profound understanding of the tourism industry and its commercial issues. She is the ideal candidate to tackle the demands and challenges facing our industry, which is characterized by aggressive competition.”

Transat Tours Canada (TTC) specializes in the organization, marketing and distribution of holiday travel to and from Canada through tour operators Transat Holidays and Nolitours. TTC is a subsidiary of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries.