An anticipated 250 travel professionals from Marlin Travel, TravelPlus and MTPLite agencies will attend Transat Distribution Canada’s (TDC) Ontario and Atlantic Canada Regional Conference on September 18 & 19, 2010. The Conference, which will take place at the Westin Bristol Place Hotel in Toronto, is a highly-anticipated opportunity for regional travel agency owners, managers and staff to celebrate Transat’s industry leadership while developing their skills and knowledge.
Themed “Strut Your Stuff,” the 2010 Ontario and Atlantic Canada Regional Conference is on track to be the largest in the history of the event. The Conference will feature a series of speakers, panels, and workshops that will address what makes TDC the leading retail network in the country and in Ontario and Atlantic Canada. Featured session topics include business strategy and growth opportunities; social media, marketing and sales; customer retention marketing and personal vacation website tools, sustainable tourism and the partnership with the AIR MILES Reward Program. A special Cruise Line Panel Discussion will feature representatives from Transat Cruises and the industry’s leading operators.
Members of the Transat A.T. Inc. and Transat Tours Canada executive teams will also be present at the Conference. Jean-Marc Eustache, co-Founder, President and Chief Executive Officer of Transat A.T. Inc., will deliver a keynote address on Sunday, September 19. Other executive speakers include Yves Lalumière, Vice-President and General Manager, Transat Distribution Canada, who will present a network and industry overview. Also, Michael DiLollo, President of Transat Tours Canada, will share his view on the power of partnership between TDC and Transat Holidays and Nolitours. A special open-floor Town Hall meeting hosted by Transat Tours Canada Vice-President National Sales & Commercial, Denise Heffron, and featuring Nolitours & Transat Holidays, will spotlight the company’s measures for success and business building in the Ontario and Atlantic Canada regions. In addition, from Transat, Michel Lemay, Vice-President, Communications and Corporate Affairs, will highlight the company’s commitment toward sustainability in tourism.
“The goal of 2010 Ontario and Atlantic Canada Regional Conference is to reinforce the values and practices that help Transat Commercial Brand (Marlin Travel, Travel Plus) “strut its stuff” and stand out from the competition. The Conference will also provide a forum for our agency owners, managers and staff to examine Transat Distribution Canada’s business, the attributes and key business drivers that make us unique, and lay the groundwork for future growth and optimization,” said Mr. Lalumière.
Transat Distribution Canada is organizing two similar conferences for agency owners, managers and staff in Canada. The Quebec conference, themed Va te faire voir, will run from August 27 to August 29 at the Sheraton Hotel in Laval. In Vancouver, The Power of You! Conference will take place on September 11 and 12 at the Westin Wall Centre Hotel.
Transat Distribution Canada is Canada’s leading retail distributor of holiday travel, with approximately 450 outlets. The distribution network, which is affiliated with Transat A.T. Inc., includes the Club Voyages, Voyages en Liberté, TravelPlus, and Marlin Travel banners. Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries.