Yves Lalumière, President of Transat Distribution Canada (TDC), the country’s leading retail distributor of holiday travel, is pleased to announce the appointment of Susan Bowman as Vice-President, Marketing and Supplier Relations. In this capacity, Ms. Bowman will be responsible for the commercialization and supplier relations programs across Canada, and in charge of all marketing operations for the network, which comprises nearly 500 agencies and some 2,300 travel consultants. She takes up her duties on April 15, 2011.

“I am thrilled that Susan is joining the Transat Distribution Canada team,” Mr. Lalumière said. “Drawing on her background and skills, our network will continue to forge ahead for the benefit of our members, building on a marketing approach that is innovative, sophisticated and focused on the customer experience. Susan has an excellent reputation and is acknowledged as a determined, highly creative player who is extremely passionate about our industry.”

Ms. Bowman has worked in the travel industry for more than 25 years, holding senior positions with several companies including those of Senior Vice-President, Business and Industry Affairs, and Senior Vice-President, Marketing, with Thomas Cook. Her industry experience has also been enriched by important positions held at American Express Canada and INTRA Travel Corporation. For the past year, she has served as Senior Director of Travel Rewards, AIR MILES Reward Program. 

Transat Distribution Canada is Canada's leading retail distributor of holiday travel, with nearly 500 outlets. The distribution network, which is affiliated with Transat A.T. Inc., includes the Club Voyages, Voyages en Liberté, TravelPlus and Marlin Travel banners. Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries.