Transat Tours Canada (TTC), a subsidiary of Transat A.T. Inc., announces the appointment of Joe Adamo to the newly created position of Senior Director, Marketing. As such, he will be responsible for all Canadian marketing activities for the Air Transat, Transat Holidays and Nolitours brands. He assumes his new duties today.

“We are very pleased to welcome Joe Adamo to the Transat Tours Canada marketing team,” said Annick Guérard, Vice-President, Marketing and Web Commercialization, TTC. “His expertise acquired within large companies and in advertising agencies is an asset for our organization.”

Mr. Adamo, who holds a BA in Commerce from McGill University, has some 20 years of experience in sales, marketing and customer service. Prior to joining TTC, he served as Vice-President, Client Services, for the Marketel McCann/Erickson Ltd. advertising and communications agency. Previously, he successively held the positions of Vice-President of Doorcorp Inc., Vice-President, Sales, for TELUS Mobility, and Vice-President, Marketing (Consumer Market) for Bell Canada as well as for Yellow Pages Group. 

Transat Tours Canada specializes in the organization, marketing and distribution of holiday travel to and from Canada through its Transat Holidays, Nolitours and Air Transat brands. Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries.