He succeeds Yves Lalumière, who will become President and CEO of Tourisme Montréal

MONTREAL, June 19, 2013 /CNW Telbec/ - Transat A.T. Inc. is pleased to announce the appointment of Joseph Adamo as General Manager of Transat Distribution Canada (TDC), Canada's leading retail distributor of holiday travel. This appointment is effective immediately. Mr. Adamo will add his new duties to those of his current position as Vice-President, Marketing and Web Commercialization for Transat Tours Canada (TTC), managing all Canadian marketing operations for the Air Transat, Transat Holidays and Nolitours brands. Mr. Adamo succeeds Yves Lalumière, who will leave the organization in mid-August to join the team of Tourisme Montréal, where he has been named President and Chief Executive Officer.

"Since arriving at Transat, Joe has demonstrated his leadership skills and proficiency in all commercial facets of the travel industry, from marketing to retail distribution," said Jean-Marc Eustache, President and CEO, Transat. He added: "Our industry is changing, our customers are evolving, and I know Joe has what it takes to ensure that with Transat, travellers will find what they need, including valuable advice, whether they purchase their holiday products at an agency or via the Web. Joe is a team player and a unifying force, and I am delighted to see him take over the reins of our Canadian distribution network."

Mr. Adamo has more than 25 years of sales, marketing and customer service experience. Before joining the TTC team, he held key positions in large corporations and advertising agencies, among them Marketel/McCann-Erickson Ltd., TELUS Mobility, Bell Canada and the Yellow Pages Group. He holds a Bachelor of Commerce degree as well as an MBA from McGill University.

"I would like to thank Yves Lalumière most sincerely for his contributions and commitment to the company," Mr. Eustache concluded. "He has spent seven years applying his talent and drive to the successful development of our Canadian travel agency network, which now encompasses nearly 600 agencies and 3,000 consultants. I wish him every success as he embarks on this next phase of his career."

About Transat Distribution Canada
Transat Distribution Canada is Canada's leading retail distributor of holiday travel, with approximately 600 outlets. The network, which is associated with Transat A.T. Inc., includes the Club Voyages, Voyages en Liberté, Voyages Transat, TravelPlus and Marlin Travel banners, as well as other affiliate members.

About Transat
Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, accommodation, destination services and distribution. Transat's firm commitment to sustainable tourism development is reflected in its multiple corporate responsibility initiatives. (TSX: TRZ.B, TRZ.A).

SOURCE: TRANSAT A.T. INC.