Montreal, March 26, 2018 — Air Transat, Canada’s leading holiday travel airline, is proud to unveil its new ad campaign, in which images of Rome evoke a blissful European vacation. In line with its campaigns over the past two years and keeping its “Vacation is calling” tag line, Air Transat features its own employees in the ads, as they happily share their favourite vacation spots with travellers. Created in partnership with creative agency Sid Lee, the campaign will take flight on March 26 on the Web and social media, as well as television, radio, billboards and in print media.

“Transat truly is Canada’s leader in holiday travel, and as such, its expertise, along with that of its employees, gives the company a unique communication angle that sets it apart from its competitors,” says Geneviève LeBrun, Vice‑President of Marketing at Transat Tours Canada. “That’s reflected in this campaign. Our brand promise, to brighten the everyday with the joy of vacations, is upheld daily, in many ways, and by every employee.”

One of the new campaign videos is available here.

Europe: a comprehensive and diversified offer

Air Transat offers direct flights to 26 destinations in Europe and in the Middle East, including daily connections to Paris and London, and more flights than ever to the most popular destinations—France, Spain, Portugal and Ireland. Travellers can also choose from more than 100 vacation packages, guided tours and all-in-one cruise packages to Europe. And thanks to Air Transat’s multi-destination option, travellers can land in one European destination and depart from another at no extra cost, making it easier to explore several cities in one trip. So a cultural holiday in Zagreb could end with a romantic getaway in Venice.

Clients: Geneviève LeBrun, Guy Bourgeois, Valérie Martin

Agency: Sid Lee

Creative directors: Brian Gill, Olivier Valiquette

Copywriters: Andrew Lord, Alain Forget, Mathieu Rolland

Artistic directors: Simon Caspar, Thierry Joannette-Langevin

Agency production: Saskia von Lignau

Consultants: Francois Forget, Jean-Francois Bergeron, Camille Joly, Charles Foley

Production: Gorditos – Véronique Poulin

Director: Guillaume de Fontenay

Cinematography: Jean-François Lord

Post-production: Mels Studios

Editing: Marc-Antoine Croteau

Original music: Apollo Studios – Michael Mooney and Frank Cloutier

Sound editing: La Majeure – Mathieu Morin

Media: Alex Guimond, Alexandra Lafond, Laurence Ravary

About Air Transat

Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries some 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs more than 3000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. In 2017, Air Transat was named Best North American Leisure Airline for the sixth consecutive year by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development.