Montreal, June 29, 2015 — Transat is pleased to announce the official launch of its Experience Transat blog. A leader in Canada’s holiday travel industry, Transat strengthens its position and becomes a partner in vacation planning with this new platform featuring a wealth of editorial, photographic and video content designed to inspire travellers.

“Consumer habits are changing and that includes travellers’. More and more, people are going online to plan their vacations. We’re aware of this trend and went a step further by offering a new online experience for travel aficionados,” says Geneviève LeBrun, Senior Marketing Director at Transat Tours Canada. “What we want to do with Experience Transat is use our 28 years of travel experience to encourage Canadians to travel in an authentic way and to provide them with inspiration, ideas and tips,” adds LeBrun.

Created for and fueled by globe-trotting travellers, the Experience Transat blog is based on expert travellers’ personal experiences and showcases Transat’s destinations in an unexpected way. Highlighting the different collaborators’ points of view, Experience Transat covers everything from fashion and food to history and culture and has inspiration for everyone.

In addition to articles and photos, Transat’s blog also includes a series of web capsules with original content which allow travellers to discover destinations under a new lens. Notably, Style Jaunt, produced in collaboration with Flare magazine, and Travel Basecamp, an exclusive reality-style travel documentary series, both developed by Transat.

Travellers who want to have their travel memories featured on the blog are encouraged to follow @AirTransat on Facebook, Instagram, Twitter and Google+ and to share photographs of unforgettable vacation moments with the #ExperienceTransat hashtag.

To discover #ExperienceTransat, visit airtransat.ca/experiencetransat.

About Transat Tours Canada
A specialist in holiday travel to every continent, Transat Tours Canada develops and commercializes a vast array of products, from beach vacations to guided tours to cruises, under the Air Transat, Transat Holidays, Nolitours, Transat Discoveries and TMR Holidays brands. Transat Tours Canada is a business unit of Transat A.T. Inc., one of the largest integrated tourism companies in the world.